What are cookies and how does Luna use them?

A “cookie” is a small text file created by some web sites on the user’s computer at the time the user accesses a site, with the purpose of storing and transporting information. Cookies are sent from a web server (which is the computer that is running the web site visited) to the user’s browser (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) and stored on his computer; they are, then, sent back to the web site at the time of subsequent visits.

Luna uses cookies on its web site to improve your navigating experience.

For example: if you have visited a page of one of our sites and personalized it and you want it to return to the way you personalized it the next time you visit, this is made possible by a cookie.

Luna cannot obtain any of your personal information (such as name, surname or e-mail) through cookies, unless you provide it directly. Also, another web site can not use a cookie placed by Luna’s web sites to access other information in your computer. Once saved on your computer, the cookie can only be read by the web site that created it.

Luna uses different types of cookies, but remember: you have always the possibility, at any time, to set the browser on your computer to accept all cookies, only some, or to reject them completely by disabling their use by sites.


What types of uses cookies does Luna use?


Temporary cookies or so-called flash cookies

These so-called “session cookies” are placed on your computer by Luna’s web sites while you navigate, but are only stored for the duration of the navigation session. This means that when you close your browser, the cookies are automatically deleted and disappear without remaining on your computer. They consist of random numbers generated by the server and are used to ensure safe and efficient exploration of the sites.


Persistent cookies

These are text files placed by the web sites you visit and they are stored on your computer and remain there even after you exit from the web site. Luna’s web site creates this type of cookie and store them on your PC so they can be read when you visit our sites again.

The persistent cookies used by Luna can have different functions: For example, some may allow you to store some of your information such as passwords, or to personalize the pages you have navigated (such as the wish list).

On some of its sites Luna uses persistent cookies, in both anonymous and named form, also for dispensing what is called “behavioral advertising”, which is a particular form of advertising based on observing your browsing experience (thanks to the cookies that our sites can place on your computer), and the subsequent creation of profiles that allow us to then provide advertising content as close as possible to your interests. You can always tell when this service is active on a Luna SRL site because we notify you with an appropriate informational message that asks whether or not you consent to being tracked.


The persistent cookies used by Luna are divided into:

– anonymous cookies – these are used to enable the customization of the user’s web browsing and improve site navigation. This type of technology collects and records information about the web you consult on an anonymous basis. The data collected does not identify the visitor, and is not in any way combined with other information (such as the personal information you provide when registering). This data is only used to track and examine the use of the site, calculate statistics on the basis of information collected anonymously and through the use of data in aggregate form.

– named cookies – these allow individuals to be identified by cross-referencing it with databases containing data voluntarily provided by users, such as when registering with the site or for specific services. They can be used for different purposes such as to speed your access to restricted areas by avoiding the manual insertion of usernames and passwords or to target your interests by filing information related to the preferences you show while browsing the site in order to deliver advertising content more suited to your interests. Luna’s web sites only place this type of cookie on your computer if you have specifically given us your consent to do so.

Third-party cookies

They can be temporary or persistent, anonymous or named, and are created by a web site other than the one the user is currently viewing. Luna’s web site makes use of third-party cookies (temporary and persistent), but only anonymous types and with the sole purpose of using web analytics services provided by third parties. These cookies allow us to anonymously collect and record information about the pages of the site viewed, but does not identify the visitor, and is not any way combined with other information (such as the personal information you provide through registration forms). This data is only used to track and examine the use of the site, calculate statistics on the basis of information collected anonymously and through the use of data in aggregate form. Among the web analytics services that place cookies, Luna uses those provided by “Google Analytics”:

– Google Analytics – this is a web analytics service provided by Google, Inc. (“Google”) that uses “cookies”, which are stored on your computer to help the website analyze how visitors use it. The information generated from the cookie about the use of the web site visited by the user (including the IP address) is sent to Google, and stored by Google on servers in the United States. Google will use this information for the purpose of tracking and examining the use of the web site by the user, compiling reports on web site activity for web site operators and providing other services relating to web site activity and Internet usage. Google may also transfer this information to third parties where required to do so by law or where such third parties process the information on Google’s behalf. Google will not associate IP addresses with any other user data held by Google. The user may refuse the use of cookies at any time by selecting the appropriate settings in your browser. By using the Luna SRL’s web sites, you consent to the processing of personal data by Google in the manner and for the purposes indicated above (http://www.google.com/analytics/tos.html)


How does Luna use cookies?

Luna’s policy on the use of mainly provides for:

non-systematic and generalized use but exclusively limited to specific circumstances to improve the user’s browsing experience, maximize the efficiency of the web services offered and enhancing the capabilities of our sites;

information to users of the site about the use of cookies and the prior collection of the user’s informed consent in the case of the placement of persistent cookies for the purpose of behavioral advertising, in both anonymous and named form;

the use of third-party cookies only for web analytics services based on information collected anonymously and through the use of data in aggregate form.

And remember : in relation to both temporary and persistent cookies, you can usually set your browser preferences to accept all cookies, only some, or reject them completely, by disabling their use by sites. If you decide to accept them, you can set your browser to notify you whenever a cookie is stored in the memory of your computer, and, in any case, at the end of each browsing session you can delete both the browsing cache memory and the cookies from your hard drive.